Embracing the power of webinars with Marketforce

With over 25 years experience, Marketforce Business Media prides itself in delivering high quality strategic events and B2B communications. The company produces and manages more than 60 industry leading B2B strategic events a year, and among this work it also delivers informative live webinars.

Following the rapid adoption of blockchain, the disruptive technology behind digital currency Bitcoin, Marketforce decided to plan a timely webinar debate targeted at senior professionals within financial services. The webinar was broadcast live in April 2016 and brought together an expert panel that would discuss the pro and cons of this new technology and what it actually means for financial institutions and the industry.

Production quality is critical to make sure Marketforce’s webinars look professional and reflect the calibre of audience being targeted. With this in mind, it turned to Trickbox TV to provide studio space, crew and live streaming facilities for its webinar services.  

With the banks of London’s River Thames as a backdrop, the multi-camera webinar was hosted in Trickbox’s Tower Bridge TV studios. During the live debate the registered audience were able to submit questions to the panel of experts and relevant social media content were displayed on a microsite. Live in-player graphics were also shown throughout the broadcast.

“Our bespoke webinars allow clients to share a platform with senior industry peers, plus reach a large but targeted audience. Marketforce’s USP is to create content driven communications that offer effective lead generation. Working with Trickbox allowed us to focus on creating that all important content, while the experienced team there worried about the technical side to get our message to the masses,” comments Cate Kay, Head of Marketing Communications, Marketforce Business Media Ltd. “For our expert panel, being in a professional studio with such a supportive production team made the experience and one that many are happy to repeat.”

Liam Laminman, Managing Director for Trickbox TV, said; “We fully understand the power of video in today’s corporate market, and believe it improves engagement with a company’s customer base. Planning and organising a webinar can be a stressful task. Trickbox understands this and works hard to eliminate that pressure by taking away the technical hassle.”

With the success of the Bitcoin webinar, Marketforce will continue to work with Trickbox TV on future projects.