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Making Music with Sony at Red Bull Studios

Type: Outside Broadcasting
Client: Sony
Year: 2014

Trickbox TV recently took a short stroll around the corner from its facilities to the Red Bull Studios, where Sony Network Entertainment Europe’s (SNEE) music streaming service had gathered a number of up-and-coming bands and singers eager to perform and chat about their music.

Sony’s WWS Creative Services Group, which is responsible for video production for Playstation and other Sony divisions including its music streaming service, Music Unlimited, was tasked with capturing the interviews and performances and creating videos for the website.

While the Creative Services team often handles its own production, budget and efficiency were key factors. In order to provide a service that was both cost effective and impactful, in this instance it was more sensible to work with a trusted local production company.

The team had worked with Trickbox TV previously, filming and live streaming a music performance with teen idol Conor Maynard. Trickbox TV’s expertise and equipment, coupled with the company’s location around the corner from Red Bull Studios, made them a natural fit for the Red Bull production.

Trickbox TV provided all the kit and crew for a compact multi-camera flyaway in the recording studio’s control room which was the only space available. The Trickbox team filmed the entire project, shooting the interviews and performances. Since it was a compact rig the team was able to set up, shoot and de-rig on the same day.

The live mix was fed to screens around the venue and also recorded in 1080/29.97p for Sony to edit back at its Liverpool facility, eliminating the need to transcode. All the media was managed on-site as well, so the edit could begin immediately on the following day.

Despite a long and busy day, everything went to plan, with the Trickbox TV team meeting the Creative Team’s very specific set of delivery parameters.